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What is PRSA?

Chartered in 1947, the Public Relations Society of America (PRSA) is the world’s largest and foremost organization of public relations professionals. PRSA provides professional development, sets standards of excellence and upholds principles of ethics for its members and, more broadly, the multi-billion dollar global public relations profession. We also advocate for greater understanding and adoption of public relations services, and act as one of the industry’s leading voices on the important business and professional issues of our time.

PRSA is a community of more than 21,000 public relations and communications professionals across the United States, from recent college graduates to the leaders of the world’s largest multinational firms. Our members represent nearly every practice area and professional and academic setting within the public relations field. In addition, there are more than 10,000 students who are members of the Public Relations Student Society of America (PRSSA) at colleges and universities here and abroad.

Upcoming PRSA Webinars

Future Watch 2024: Key Trends and Events Public Relations Practitioners Should Have on Their Radar in the Coming Year

January 25th, 2024 3:00 p.m. – 4:00 p.m. (Eastern Standard Time)

Category: Emerging Trends

Included with PRSSA Membership.

https://www.prsa.org/event/2024/01/25/default-calendar/future-watch-2024-key-trends-and-events-public-relations-practitioners-should-have-on-their-radar-in-the-coming-year-wbnr2401

Building a Social Media Strategy

February 8th, 2024 1:00 PM - 2:00 PM (Eastern Standard Time)

Category: Social Media

Included with PRSSA Membership.

https://www.prsa.org/event/2024/02/08/default-calendar/building-a-social-media-strategy-wbnp2401

Disrupting the Norm: The Future of Media Monitoring

February 14, 2024, 3:00 p.m. – 3:45 p.m. (Eastern Standard Time)

Category: Crisis & Reputation

Included with PRSSA Membership.

https://www.prsa.org/event/2024/02/14/default-calendar/disrupting-the-norm-the-future-of-media-monitoring-wbnr2408

Click Here for Past On-Demand Webinars

Want a Professional Mentor?

Connect with a professional mentor today by applying for the PRSA mentor connect program! Click here for more information


PRSA Chapters in Utah?

Utah has two outstanding PRSA chapters within minutes of UVU: The Utah Valley Chapter and the Greater Salt Lake Chapter. Click on the following links to learn about our local chapters.

Utah Valley PRSA

Greater Salt Lake PRSA

As PRSSA members you:

  • Are invited to monthly PRSA luncheons where you can meet and network with the PR professionals throughout Utah,

  • Can compete in local PR competitions,

  • Can contact the PRSA members for informational interviews, and much, much more.

Become a member of PRSA:

As a PRSSA member, you are eligible to join PRSA as an Associate Member up to five months before or two years after you graduate. Associate Member dues are only $60 – a savings of nearly $200 – per year. Apply online through MyPRSA or download the membership application (PDF).

The benefits of PRSA Associate Membership are many, and include the following:

  • PRSA Chapters. Whether you stay near to home after graduation or move to a new city, the nearest PRSA Chapter is your new community of mentors, colleagues and friends. Find support from professionals who know the area, the media, and the business and employment opportunities. You may join a PRSA Chapter when you join PRSA National, or you can wait until you know where you will be settling down.
      

  • New Professional Section. Membership in the New Professional Section — a subgroup of PRSA for members who are new to the profession — is a distinction that demonstrates your confidence and desire to succeed. Networking with peers who are sharing your challenges is the best way to assess and accelerate your career advancement. Through newsletters, mentoring, podcasts, webinars and in-person events tailored for new professionals, build critical knowledge and skills.
      

  • Other Professional Interest Sections. As a member of a PRSA Section, you have access to insider industry information that is critical in today's highly competitive workforce. Sections offer programs and face-to-face networking events that keep you connected with those in your specialty and on top of the latest public relations best practices.
       

  • Member-only Benefits. Keep your access to PRSA member-only benefits, such as the PRSA Member Directory, free Silver and Bronze anvil case studies, leadership tools, professional development discounts, and news and intelligence.